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Today’s email marketing is perfectly suited to the way small businesses have always operated. It is personal, immediate, easily tailored to what makes you unique. Above all, it’s practical.
Here are six reasons why email marketing can
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Email marketing is effective
According to the Direct Marketing Association, $1 spent on email advertising was shown to return between $45 and $51. And despite what you might think, email gets read. A typical direct mail piece is opened by 4% of its audience, while open rates for email often approach 40%. |
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Email marketing is affordable
Industry estimates say online campaigns are 20 times more cost-effective than direct mail, with individual email messages often costing just fractions of a penny. As a result, email makes it practical to communicate more often with customers. |
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Email marketing is easy
Sending out professional-quality campaigns is now a do-it-yourself project for anyone with basic computer skills. |
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Email marketing is fast and flexible
Need to boost revenue right away? Email marketing allows you to broadcast to everyone at Internet speed. Initial campaign response generally occurs within 48 hours of launch. |
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Email marketing grows relationships
Emailing personalized deals or your inside scoop is an efficient way to make customers feel important. If a customer feels appreciated and finds value in your message, you gain their loyalty while offering the perfect word-of-mouth opportunity. |
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Email marketing is measurable
A great advantage of email is that everything can be tracked. Unlike direct
mail, from the moment you send an email, you can see how many people
opened it, clicked on certain links, forwarded it to others, and much more! |
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