Sign Up     |     Log In

easycontact by deluxe

Contact Us


deluxe for business
Download this page Pdf
Download full user manual Pdf

Understanding the
Opt-In Feature

Questions call 1-888-740-0552

Online Help Home

About EasyContact

User Manual

Link to Billing Plans


Overview Video

Free ebook offer

Account Settings

How to Edit Company Information

How to Change the Sender

How to Change my EasyContact Plan

How to Get Help Online

Create an Email

How to Create an Email

How to Set Up an Auto Responder Email

How to Edit an Email

How to Preview an Email

How to Send a Test Email

Create/Manage Email Lists

Send an Email

How to Make Changes to an Existing Email

How to Schedule or Re-Schedule an Email

How to Change the Recipients of an Email

How to Create and Edit a Subject Line

How to Copy an Email

How to Check the Status of an Email

How to Delete an Email

How to Share Your Email via Social Networking

Track & Share Emails

How to View Results and Download a Report

How To Integrate Google Analytics

How to Share Your Email on Social Networking Sites

EasyContact Mobile

Email Marketing 101

Additional Resources

Email Marketing Resource Guide

What is "Opt-In"?

"Opt-in" refers to sending marketing messages only to people who explicitly request them. In EasyContact you have the option of ensuring you have this permission by sending a message to recipients of your email asking them to confirm that they wish to continue receiving emails from you.

It’s good email etiquette to give recipients the choice to "opt-in" or "opt-out" of receiving further emails. When you’re making a list of new contacts, it’s recommended that you use the Opt-In feature.

The Opt-In checkbox:

CheckedBox Check this box to send opt-in messages to recipients.

  • Where the checkbox above appears (in the "Choose Contacts" or "Import Email Addresses" screens in EasyContact, for example) you may check it to send an opt-in message to recipients.
  • It is recommended that you check this box, especially if these email addresses haven’t been used or verified before.
  • By doing so, an "Opt-In" message will automatically be sent to all recipients. The message will ask them to confirm that they wish to continue receiving emails from you. The recipients must then click on a link in the Opt-In message. When they do so, their status will be noted as "Verified" in EasyContact and they will now receive your emails.

CheckBox If you decide not to send an opt-in message, leave the box that is to the left of "Check this box to send opt-in messages to subscribers" un-checked.

To check the Opt-In status of contacts:

  • You can see the Opt-In Status for contacts by clicking the "Manage Contacts" tab near the top of the EasyContact application screen, then choosing Find/Edit Contacts from the list of choices on the left side of the screen.
  • In the "Search Results" table, the "Status" column shows each contact’s Opt-In Status. Here’s what each status means:
    • Confirmed by User: The Status will show "Confirmed by user" if the opt-in process is not used. EasyContact emails will be sent to contacts with this status. Note: You cannot go back and send an Opt-in message to these recipients unless you delete and re-add them to your contact list.
    • Pending: If the opt-in process is used, the Status will be "Pending". EasyContact emails will NOT be sent to contacts with this status.
    • Active: The status changes from "Pending" to "Active" when the contact clicks on the confirmation link in the opt-in email. EasyContact emails will be sent to contacts with an "Active" status.
    • Blocked: If contacts click on the "Opt-Out" link in the footer of the EasyContact emails, their status is changed to "Blocked." EasyContact emails will not be sent to contacts with a "Blocked" status. 
  • You may need to re-send Opt-In emails to contacts who remain "Pending" for a long period of time. To re-send an opt-in email:
    • From the "Manage Contacts" tab, choose the Edit Contacts button on the far left side of the screen.
    • Search for contacts by name, email or other information using the fields in the "Search Contacts" box. Click the Search button.
    • Click on the email address in the "Search Results" list that you would like to re-send an Opt-In email to.
    • Click the Send Opt-In Email button on the lower-left side of the screen. Red text will indicate how many attempts to send Opt-In emails remain.

Follow us:


Questions? Call us at 1-888-740-0552

Live Chat