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Why Email Marketing
Works for Your Business

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Account Settings

How to Edit Company Information

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How to Get Help Online

Create an Email

How to Create an Email

How to Set Up an Auto Responder Email

How to Edit an Email

How to Preview an Email

How to Send a Test Email

Create/Manage Email Lists

How to Choose Contacts

How to Add Contacts One at a Time

How to Add Contacts From Popular Email Programs

How to Add Contacts from a Spreadsheet

Understanding the Opt-In Feature

How to Edit Contacts and Email Addresses

How to Create and Edit Lists

How to Export a Contact List

How to Merge Lists Together

How to Segment a List

How to View Contact History

How to Setup a Subscriber form

Send an Email

How to Make Changes to an Existing Email

How to Schedule or Re-Schedule an Email

How to Change the Recipients of an Email

How to Create and Edit a Subject Line

How to Copy an Email

How to Check the Status of an Email

How to Delete an Email

How to Share Your Email via Social Networking

Track & Share Emails

How to View Results and Download a Report

How To Integrate Google Analytics

How to Share Your Email on Social Networking Sites

EasyContact Mobile

Email Marketing 101

Additional Resources

Email Marketing Resource Guide

Today’s email marketing is perfectly suited to the way small businesses have always operated. It is personal, immediate, easily tailored to what makes you unique. Above all, it’s practical.

Here are six reasons why email marketing can work for your business:

  • Email Marketing is Effective

    According to the Direct Marketing Association, $1 spent on email advertising was shown to return between $45 and $51. And despite what you might think, email gets read. A typical direct mail piece is opened by 4% of its audience, while open rates for email often approach 40%.
  • Email Marketing Is Affordable

    Industry estimates say online campaigns are 20 times more cost-effective than direct mail, with individual email messages often costing just fractions of a penny. As a result, email makes it practical to communicate more often with customers.
  • Email Marketing is Easy

    Sending out professional-quality campaigns is now a do-it-yourself project for anyone with basic computer skills.
  • Email Marketing is Fast and Effective

    Need to boost revenue right away? Email marketing allows you to broadcast to everyone at Internet speed. Initial campaign response generally occurs within 48 hours of launch.
  • Email Marketing Grows Relationships

    Emailing personalized deals or your inside scoop is an efficient way to make customers feel important. If a customer feels appreciated and finds value in your message, you gain their loyalty while offering the perfect word-of-mouth opportunity.
  • Email Marketing is Measurable

    A great advantage of email is that everything can be tracked. Unlike direct mail, from the moment you send an email, you can see how many people opened it, clicked on certain links, forwarded it to others, and much more!

To enjoy the full benefits of email marketing, find out more about our EasyContact Packages.

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