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The Problem With
Purchased Email Lists

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About EasyContact

User Manual

Link to Billing Plans


Overview Video

Free ebook offer

Account Settings

How to Edit Company Information

How to Change the Sender

How to Change my EasyContact Plan

How to Get Help Online

Create an Email

How to Create an Email

How to Set Up an Auto Responder Email

How to Edit an Email

How to Preview an Email

How to Send a Test Email

Create/Manage Email Lists

How to Choose Contacts

How to Add Contacts One at a Time

How to Add Contacts From Popular Email Programs

How to Add Contacts from a Spreadsheet

Understanding the Opt-In Feature

How to Edit Contacts and Email Addresses

How to Create and Edit Lists

How to Export a Contact List

How to Merge Lists Together

How to Segment a List

How to View Contact History

How to Setup a Subscriber form

Send an Email

How to Send Your Email (video coming soon)

How to Make Changes to an Existing Email

How to Schedule or Re-Schedule an Email

How to Change the Recipients of an Email

How to Create and Edit a Subject Line

How to Copy an Email

How to Check the Status of an Email

How to Delete an Email

How to Share Your Email via Social Networking

Track & Share Emails

How to View Results and Download a Report

How To Integrate Google Analytics

How to Share Your Email on Social Networking Sites

EasyContact Mobile

Email Marketing 101

Additional Resources

Email Marketing Resource Guide

When you’re gathering email addresses to use in EasyContact, purchasing a list containing large numbers of email addresses might seem like a good idea. But buying lists of email addresses, often from unknown sources on the Internet, can create problems for small businesses. Here are a few things to keep in mind:

  • There is no guarantee that the addresses in purchased email lists are valid

    Sellers of email lists often promise a large number of "verified" email addresses to help expand your marketing efforts. But there's no guarantee that the email addresses are valid, which could result in large numbers of "bounce-back" emails from closed or inactive accounts.

    Sending emails to large numbers of unknown recipients is called "spam"

    When recipients haven't signed up or opted-in to receive emails, you have no way of knowing whether they want to hear from you or not. Recipients may complain that they're receiving unwanted emails from EasyContact. A large number of customer complaints could result in email providers labeling all EasyContact emails as spam—which means your emails might end up in recipients' Spam folders, rather than their Inboxes.

    Using purchased email lists can jeopardize your business's reputation

    Email marketing is a great way to stay in touch with customers who are interested in receiving updates from you. But using purchased email lists puts your reputation on the line by potentially upsetting recipients who did not give permission for their email addresses to be used-giving your business a bad name.

    It’s important to respect recipients’ wishes when sending emails. You can practice good email etiquette by making sure your contact lists in EasyContact contain only the email addresses of people who have given you or your business permission to contact them.

    For more information, please refer to the EasyContact Anti-Spam policy, or contact a technical support representative at 1-888-740-0552.

To enjoy the full benefits of email marketing, find out more about our EasyContact Packages.

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