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Targeted Email
Advertising Techniques

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Account Settings

How to Edit Company Information

How to Change the Sender

How to Change my EasyContact Plan

How to Get Help Online

Create an Email

How to Create an Email

How to Set Up an Auto Responder Email

How to Edit an Email

How to Preview an Email

How to Send a Test Email

Create/Manage Email Lists

How to Choose Contacts

How to Add Contacts One at a Time

How to Add Contacts From Popular Email Programs

How to Add Contacts from a Spreadsheet

Understanding the Opt-In Feature

How to Edit Contacts and Email Addresses

How to Create and Edit Lists

How to Export a Contact List

How to Merge Lists Together

How to Segment a List

How to View Contact History

How to Setup a Subscriber form

Send an Email

How to Make Changes to an Existing Email

How to Schedule or Re-Schedule an Email

How to Change the Recipients of an Email

How to Create and Edit a Subject Line

How to Copy an Email

How to Check the Status of an Email

How to Delete an Email

How to Share Your Email via Social Networking

Track & Share Emails

How to View Results and Download a Report

How To Integrate Google Analytics

How to Share Your Email on Social Networking Sites

EasyContact Mobile

Email Marketing 101

Additional Resources

Email Marketing Resource Guide

One effective method to improve email marketing is to create highly targeted email advertising campaigns.

  • Targeted email advertising involves sending specific product information and promotions to customers based on past buying behavior, preferences and clicking patterns (i.e., which links they clicked on in your email or on your website).

    Establishing which information to send to whom isn't as difficult as it may sound. Easily track campaigns with the EasyContact Intelli-Read real-time reporting tools. You can determine customers who opened your emails, customers who didn't open your emails and links that were clicked on.

    Using these types of web analytics to create targeted email advertising campaigns can produce 9 times the revenue and 18 times the profits of broadcast campaigns, according to a JupiterResearch study.

    Once you've analyzed your reporting data, you're ready to try out some of these targeted email advertising techniques:

    1. Email a coupon for 10% off any product or service to customers who haven't purchased products in awhile. Or, send them an invitation to a special event at your store.

    2. Study your reporting data to look for customers who have shown interest in a product by clicking on a link, but who did not purchase. Nurture that interest by emailing them additional information or a coupon for the product. Or, send a short case study illustrating how the product has benefited another customer.

    3. Send a targeted email advertising message to re-engage customers who haven't opened your emails in awhile. Tweak the subject line to make it as appealing and exciting as possible for these “sleepy” customers. Or, send a personal message asking for input on how to improve your email communications.

    4. Create a targeted email marketing campaign with offers and information on complementary products based on what customers have recently purchased.

    If you haven't already harnessed the power of EasyContact to maximize success, sign up to get started with EasyContact !

To enjoy the full benefits of email marketing, find out more about our EasyContact Packages.

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